Billionaires for Wealthcare
In the fall of 2009, I got an email about this strange group of folks organizing a delegation to “thank” the tea-baggers for coming to Washington and rallying on behalf of their profits. That group turned out to be the Billionaires for Wealthcare: “a grassroots network of health insurance CEOs, HMO lobbyists, talk-show hosts, and others profiting off of our broken health care system.” I knew immediately this was for me so joined up and had the most fun time I have ever had at a protest.
The Billionaires, while all dressed up and looking great in person, had some issues with their image on the web. They asked me to help out and I became their lead web developer. I made a lot of changes, re-arranging just about every page of the site, and added countless new features including the photo, video, and song sections, along with their press hits area, public forum, and donation page.
I also turned the site into a cutting edge social media powerhouse. I set up the social media campaign pages on Facebook, Twitter, and Youtube and the many widget tie-ins on the site including blog comments, share links, email signup, and the toolbar. I think this site has become a great model for social media integration and the future of issue campaigning.